It's hard to know what's more significant about Apple's video iPod. Is it the hardware -- thinner device, more storage, larger screen and video for the same price -- or is it the deals that Apple struck with Disney/ABC for television content?

Host Larry Magid grills Eddy Cue, the VP of iTunes at Apple, to try and find out what the secret sauce might be that has given Apple a 75% marktet share in portable audio players despite what should be competitive devices from other vendors.

Eddy says that Apple has sold more than 600 million songs through iTunes, so one question Larry asks is what does it mean for the future of the television industry when viewers can download the most-popular shows for $1.99 only one day after they're broadcast.

---

IT Conversations' publication of this program is underwritten by your donations and:

Unlimited Web Conferencing for One Flat Rate With GoToMeetingâ„¢, you can instantly hold Web conferences to present, train and collaborate. Sign up for your free 30-day trial today. Click Here

---

Eddy Cue is Apple's vice president of iTunes and is responsible for the development and marketing of the iTunes Music Store. Eddy was instrumental in the creation and launch of the iTunes Music Store in 2003 and now leads the team charged with driving the growth of the digital music industry by providing consumers with ways to legally discover, purchase and download music online. He has worked at Apple for over 15 years and playing a key role in the development of the Apple Online Store, as well as the engineering and management of iLife application suite. Eddy earned a bachelors degree in Computer Science and Economics from Duke University.

Resources:

• InterCasino

This program is from the Larry's World series.

For Team ITC:

• Description editor: Doug Kaye
• Post-production audio engineer: Paul Figgiani