We are currently witnessing the maturing of the web from a channel for technical distribution and communication to a new, formally independent medium. Social software enables individuals to articulate, organize and communicate themselves in a digitally addressable way, and with the rise of reasonable Semantic Web concepts this is happening in a language shared by social as well as technical systems.
As more and more walls are being torn down between humans and machines, we must ask "What is the role of protocols and algorithms in the emerging field of synergetic intelligence?"
Bruno Haid has over 10 years experience in technology related project and interim management. Before founding System One he helped spielplatz.cc, now part of the global Tribal DDB network, to become one of the most credible mobile marketing agencies in Europe. At System One he is responsible for the development and coordination of the overall strategic alignment and outlook.
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