Although 60% of global GDP is based on services, it accounts for less than 10% of e-commerce revenues. For a start, there is no central market place for applications or services on demand. As Grady puts it, there is no Ebay for services. The major reason for this is that providing services efficiently and successfully on the web is hard to do.

As knowledge workers trying to handle our own administration, we're confronted by hundreds of web sites that were never designed to interoperate with each other or with us. Even more tellingly, these sites cannot work asynchronously 24/7 and they don't have the ability to work intelligently on our behalf, choosing options based on context, preferences, or schedules.

Patrick Grady proposes that the answer to these problems lies in creating a single global e-commerce market place that makes no distinction between types of service. His company has done just that. What differentiates Rearden Commerce's solution from previous "intergalactic" approaches, however, is the network effect caused by creating a personal assistant that can handle the complexity of service administration by integrating identity, presence, and context.

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Patrick Grady is a recognized pioneer in Web Services and On-Demand technologies. As the Founder, Chairman and CEO of Rearden Commerce, he has guided the company to a position of leadership within the Services-On-Demand market. Five years in development, Reardon Commerce has a large and growing patent portfolio and a large number of name-brand enterprise customers as well as several major technology and marketing partnerships.

Prior to founding Rearden Commerce, Grady spent 10 years in a variety of venture capital, private equity, and operational roles within the technology sector. During this time he led investments in successful start-ups within the software, wireless, high-performance computing, and networking sectors.

Resources:

• Supernova
• Patrick Grady's presentation slides
• Rearden Commerce

This program is from the Supernova 2005 series.

For Team ITC:

• Description editor: Graham Stewart
• Post-production audio engineer: Bruce Sharpe