Only Connect

A Panel Discussion

Supernova 2005
54 minutes, 25.1mb, recorded 2005-06-21
The Only Connect Panel
As municipalities and broadband vendors tussle over providing cheap wireless broadband access and VoIP solutions on both hardware and software platforms threaten the backbone of the telecommunication industry, a whole new suite of service offerings and feature packages is emerging and giving users new choices over methods of content delivery and sets of features.

From the digital dugout at the Giants' SBC Park to the ability to answer phone calls to the same phone number no matter where you are, the new range of highly connected applications offer new opportunities and face new challenges. In this panel discussion from SuperNova 2005, panel facilitator Kevin Werbach leads Bill Schlough, Peter Sisson, and Stuart Henshall in considering these challenges and opportunities, the way they'll effect business and personal relationships, and the new business models that may arise as the dust settles.

Kevin closes the talk by answering the question: "Why did God create the FCC?"


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As chief information officer, Bill Schlough is responsible for setting the technological direction for the San Francisco Giants. He joined the team in 1999, initially overseeing the on-time, on-budget construction of Pacific Bell Park's information technology infrastructure. Under Schlough's guidance, the Giants have demonstrated a sustained commitment to creatively leveraging technology to enhance the fan experience through innovations such as the "Double Play Ticket Window", "Ticket Relay", the "Digital Dugout" and the first 100% wireless facility in professional sports.

Before joining the Giants, he worked as a management consultant with Booz Allen Hamilton’s Information Technology Group and spent four years as a technology consultant for Electronic Data Systems. An Olympic enthusiast, Schlough managed support teams at the Salt Lake Winter Games and the Centennial Olympic Games in Atlanta, and led the Bay Area Sports Organizing Committee’s Technology Theme Team in San Francisco’s bid to host the 2012 Olympic Games.

Peter Sisson of Teleo is the founder of two companies, Wine.com and Mixonic Custom Media. In his entrepreneurial role, he has built significant partnerships with Sony Pictures Television, Amazon.com, New York Times Digital, M Shanken Communications, and American Express Publishing; presented numerous presentations at industry conferences as well as featured in articles by Fortune Magazine, BusinessWeek andCNET TV; and launched several successful e-commerce websites. He was named one of the top 10 people to watch by CNET in 1999, and his first company, WineShopper, won an Arthur Anderson award for Best Strategic Plan in the same year. Prior to starting his first company, he was an equity analyst following small-cap telecom equipment companies and managed multiple regulatory consulting projects at Arthur D. Little.

Peter holds an MBA from Dartmouth, an MS from Stanford, and a BA from Cornell.

Stuart Henshall publishes the Skype Journal, and began evangelizing Skype's impact just days after they launched. As CEO at Mosoci LLC, his team is assisting business with Skype-enabled solutions and strategic research. He's been an active analyst in the VoIP, social networking, blogs and wiki space.

At GBN Global Business Network, he led scenario and futures projects in telecommunications, biotechnology and consumer products. As VP and General Manager he spent 20 years around the world leading sales and marketing teams to "world-first" products. Stuart excels at facilitating conversations about change.

Kevin Werbach is a leading expert on the business, policy, and social implications of emerging Internet and communications technologies. He is an Assistant Professor of Legal Studies and Business Ethics at The Wharton School, University of Pennsylvania, where his research focuses on the intersection of law, business, and technology. He is also the founder of the Supernova Group, a technology analysis and consulting firm. Werbach was formerly the editor of Release 1.0, a renowned monthly report published by Esther Dyson. He has served as Counsel for New Technology Policy at the Federal Communications Commission, where he helped develop the US Government’s Internet and e-commerce policies.

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This program is from the Supernova 2005 series.

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