Black and white or colour was the choice people were faced with a couple of decades ago. Size didn't matter much, picture quality didn't touch it, and price? Oh boy! What do you get when you walk into a shop these days? You get everything from LCD to Plasma, High definition to Rear projection to even CRTs -- and to make your life even harder -- widescreen (16:9) to standard (4:3). The choices are overwhelming.

In this display of choices, how will you ever get past buying a TV? At least know what to look for? Even have the simplest idea of what looks better these days? According to Jeff Cove, VP of Strategic Alliances at Panasonic, you should start by asking yourself everything from how you want to view it, where you want to view it from to what you want to view.

That seems to make sense, after all, it's your choice, money and TV. It's going to stay in your house, not the salesman's. But how will you ever know how this LCD is different from Plasma or this High Definition is different from Enhanced Definition? Listen to this interview, and at the end you'll be saying 'I want a high definition TV, 720 lines progressively, and 43 inches wide. Perfect for my living room.'

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Jeff Cove in the VP of Strategic Alliances and New Business Development at Panasonic Corporation of North America. Appointed to his position in April 2002, Jeff was previously the Vice President of the Panasonic Consumer Electronics Company, where he directed the merchandising efforts for Panasonic's five consumer electronics product divisions: Entertainment, Display, Optical, Network Development, and Communications. Jeff is also the Vice President of the Internet Home Alliance and is a graduate of Massachusetts Institute of Technology with a Bachelor of Science degree in mechanical engineering.

Resources:

• Internet Home Alliance
• Jeff's comments on various types of technologies.

This program is from the Larry's World series.

For Team ITC:

• Description editor: Sid Yadav
• Post-production audio engineer: Paul Figgiani