Grant McCracken holds a PhD in anthropology from The University of Chicago. He is the author of Culture and Consumption, The Long Interview and Big Hair. He was the founding director of the Institute of Contemporary Culture at the ROM (Royal Ontario Museum) and has recently taught at McGill University and Harvard Business School. Born and raised in Vancouver, BC, Grant's resume also includes stints as a phonebook proofreader and chauffeur to a Hollywood star.

Facilitation graphics by Peter Durand of Alphachimp Studio
David Weinberger's blog

This presentation is one of many from the IT Conversations archives of Pop!Tech 2004 held in Camden, Maine, October 21-23, 2004.