John Sculley has been a business innovator for the past 30 years.
He was a member of the original team at Pepsi which helped develop the world's first digital "killer app", the UPC bar code system. John led the R&D organization at Pepsi that developed and launched the first plastic beverage bottle for soft drinks. He was Pepsi's youngest VP Marketing and youngest CEO, overseeing the Pepsi Generation, the world's first lifestyle advertising campaign, and the Pepsi Challenge. By the time he left to go join Steve Jobs at Apple, Pepsi had become the number one packaged soft drink in America.
John worked with Steve Jobs, Steve Wozniak, Bill Gates and other pioneers in the very early days of the PC industry.
The launch of the Macintosh, the first desktop publishing system, QuickTime multimedia, were innovations he helped create while CEO of Apple. His success in combining technology, product styling and highly creative advertising were captured in the original and famous PowerBook computer.
John Sculley is a partner at Sculley Brothers LLC and co-founder of InPhonic, an affinity brand outsouce company for wireless services.
After ten years as Apple CEO, he left the company having achieved the number one market share position of PCs in the world.
Facilitation graphics by Peter Durand of Alphachimp Studio
Renee Blodgett's blog
David Weinberger's blog
This presentation is one of many from the IT Conversations archives of Pop!Tech 2004 held in Camden, Maine, October 21-23, 2004.
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