Bruce Mau's studio, Bruce Mau Design (BMD), has gained international recognition for its expertise and innovation in identity articulation, research and conceptual programming, print design and production, environmental signage and wayfinding systems, and exhibition and product design. Recently his studio output has extended to dance performances, video installations, and ventures into the fields of architecture, urban planning, landscape design - and most recently education with the founding of The Institute without Boundaries.

Bruce studied at the Ontario College of Art & Design in Toronto, but left before graduating to join the Fifty Fingers design group in 1980. He later worked at Pentagram in the UK and went on to become part of the founding triumvirate of Public Good Design and Communications. Soon after, the opportunity to design Zone 1|2 presented itself and he left to found BMD. Bruce has remained the design director of Zone Books and from 1991 to 1993, he also served as Creative Director of I.D. magazine. In 1995 the studio gained attention after the release of S,M,L,XL, a 1300-page compendium of projects and texts generated by Pritzker Prize-winning Rem Koolhaas' Office for Metropolitan Architecture, designed and conceived by Bruce Mau with Rem Koolhaas. Life Style, Bruce's monograph on design culture and the work of the studio, was published worldwide by Phaidon in 2000.

Bruce has been a visiting scholar and lecturer at many institutions worldwide and was awarded the Chrysler Award for Design Innovation in 1998, and the Toronto Arts Award for Architecture and Design in 1999. In 2001 he received an Honorary Doctor of Letters from the Emily Carr Institute of Art + Design.

Facilitation graphics by Peter Durand of Alphachimp Studio
Renee Blodgett's weblog

This presentation is one of many from the IT Conversations archives of Pop!Tech 2004 held in Camden, Maine, October 21-23, 2004.