With already more than 500,000 RSS feeds, Yahoo! rolls out RSS for the masses--20 million My Yahoo! users. Scott Gatz, senior director of personalization products for Yahoo!, explains what's behind the enhanced My Yahoo! service.

The slides (PowerPoint) from this presentation are also available online.

This presentation is one of many from the IT Conversations archives of Gnomedex 4.0 held in South Lake Tahoe, Nevada, October 1-2, 2004. Thanks to the sponsors who made our coverage of Gnomedex 4.0 possible:

Catch John Furrier's interview with Scott on The infoTalk Podcast.