Powered by Virtual Earth, Microsoft is building new, geospatial communities where you can fly around the globe and stop off at just the right local destinations. Stephen Lawler reveals how a natural language approach makes it straightforward to navigate and interact in multiple dimensions within an information-rich environment, opening up global access to local knowledge.
Geospatial analysis brings up a variety of interesting technical, social and networking issues. With Microsoft's acquisition of Vexcel digital aerial camera systems, Virtual Earth can now achieve a 6" per pixel resolution, giving a stunning, high definition bird's-eye-view of the world. Windows Live Local, Virtual Earth's destination site, combines international maps, driving directions, local search, and the potential for integration with real-time sensors. Push pins and "collections" let people mark up and stir in their own data to map out personal passions and social networks. Lawler explains that the internet can be overwhelming, and what customers really want is solid, local information with relevant filters that reflect the opinions of trusted experts and mavens.
Tying geospatial knowledge with enterprise goals is giving rise to a new generation of data rich applications. The generation of custom maps embedded with multimedia resources for home buyers and real estate agents is fast becoming a booming business. Web services can be used to enhance multi-dimensional landscapes with property details, letting viewers zoom in and evaluate listings from a variety of angles. These rich experiences can replace the traditional "drive by", making life easier for customers and agents. Storm tracking is another example where real-time weather information can be tied to enterprise data, letting companies quickly assess impacts and options. The combination of instant messaging, social networks, and open APIs promises even more ways to mix and mash up the next generation of geospatial communities.
Stephen Lawler is general manager of the Virtual Earth Business Unit at Microsoft Corp. As such, he oversees all aspects of worldwide product development, program management, marketing and business development related to the Windows Live Local, Virtual Earth, MapPoint® Web Service, MapPoint CD-ROM, Microsoft® Streets & Trips, and AutoRoute™ products.
Lawler has more than a decade of experience as a developer of mapping and location software, as well as mobile device technologies. He has overseen the launch of more than 50 products and services and was responsible for the development of Virtual Earth. Prior to that Lawler was responsible for the development of MapPoint Web Service, Microsoft’s first Extensible Markup Language (XML) Web service. He also played a key role in developing the MapPoint Business Unit’s CD products, which include MapPoint, Streets & Trips, Pocket Streets and AutoRoute.
Lawler joined Microsoft in 1999 after serving as managing director of software development at MapInfo Corp., which provides scientific mapping and Geographic Information System (GIS) technology products. Before his current role, Lawler was the product unit manager for MapPoint and was involved in Microsoft’s acquisition of Vicinity Corp. in 2003. Before that, Lawler served as group manager for the Microsoft Wireless Server Division and as group program manager for the Microsoft Exchange Enhanced Platform Product Unit.
Lawler holds a Bachelor of Arts degree in economics from the University of New Hampshire. He and his wife, AnnMarie, live in Redmond, Wash., with their two daughters. In his free time, Lawler enjoys family activities, reading, audiovisual technology, downhill skiing, basketball, golf and other sports.
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