Scoble and Israel are the authors of the book Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006. While many blogs started as personal journals, the authors believe that they can be an important way for businesses to interact with the public. This allows the blog to represent the corporation.

In an interview format, hosted by Shannon Clark, the event organizer, Robert and Shel discuss the background of their book, including its creation and development as part of a blog. This process gave them immediate feedback and proofreading. In the end, the blog community became the book's champions.

The authors believe that by using blogs, corporations can get their message out to the potential customer and receive quick responses from the public. They also believe that internal blogs are also useful for collaboration and employee satisfaction.

Much of the presentation is devoted to questions and comments from the audience, discussing such issues as the difference between group and individual blogs, as well as how corporate bloggers are dealing with the possible tension between authority and freedom of expression.

Given that the concept of corporate blogging is still in its infancy, Scoble and Israel are helping to make the idea more interesting and useful to companies.

Note that due to language issues, this presentation may not be suitable for family or office listening.