Geoff Palmer

Vice President and co-founder of uLocate Communications Inc.

uLocate: The Power of Where
18 minutes, 8.4mb, recorded 2005-06-30
Geoff Palmer

Geoff Palmer founded uLocate in 2002 and, in this talk, he explains the hurdles he had to clear to convince cell phone carriers to adopt the technology. For these exacting clients, a good application is not enough. Since the service is sold by the carrier, it must be easily understood by the end user and work reliably 24/7. Geoff had to figure out how to provide enough battery power to enable frequent location reporting; how to build an infrastructure that achieves 99.999 percent uptime; and how to ensure the service works on multiple applications and hardware.

The fact that he succeeded on all of these counts has placed uLocate at the forefront of location-based service providers. Geoff uses the breadth and depth of his experience to offer insight into how others can achieve similar success.

uLocate’s services include: Finder services: MapQuest Find Me, Teen Arrive Alive, GPSTracks; Geotagged imaging; GEOsnapper; and its premium SMS location services: Where.com.


Geoff Palmer is vice president and co-founder of uLocate Communications Inc., the provider of choice for businesses seeking to offer compelling, easy to use location-based services to their clients and customers.

He is a serial entrepreneur with twenty years of experience in operations management, marketing, technology product design, and development in emerging companies, mid-sized businesses, and large corporate environments.

Most recently, Palmer was president of InfoCater, one of the leading tablet computer consultants and resellers. Previously, Palmer co-founded and was the CEO of Nurse.Com, which was sold to Tenet HealthCare in 2002. Palmer was vice president of Marketing at Simplex Time Recorder Company from 1997 to 2000 following the sale of Information Marketing Businesses, a company he co-founded in 1983, to Simplex in 1997. Palmer received a B.S./B.A. from Boston University with a major in Management Information Systems.

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