Malcolm Gladwell is back on IT Conversations to discuss his new book, Blink: The Power of Thinking Without Thinking. Dr. Moira Gunn asks him, "Do you really think there's a science of decision?"

We have two kinds of thought, Malcolm says. The first is the rational, deliberate and conscious thought that we analyze and cherish. The other is the kind of thinking that occurs below the level of awareness, and it doesn't happen slowly and deliberately, but really quickly. We tend to dismiss the latter in our society, but in the past few years psychologists have referred to this as the product of the adaptive unconscious. It's a kind of a big computer that does all the background tasks. It's powerful and fast, but because it's not part of our consciousness, it's rather mysterious.

Join Moira for another great interview with an IT Conversations favorite. And don't miss Malcolm's presentation from Pop!Tech 2004, one of our most popular programs.)

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