Every great consumer business is built around the psychology and emotions of the individual. Come take a deep dive into consumer psychology and its implications for the future of online consumer services.

This is a presentation delivered at the Web 2.0 Conference held in San Francisco, CA, October 5-7, 2004. Our thanks go to MediaLive International and O'Reilly Media, the producers of Web 2.0, for permission to bring you this session, one of many from Web 2.0 here on IT Conversations.