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Chip Heath
Professor, Stanford Business School

Tech Nation
Tech Nation
41 minutes, 18.9mb, recorded 2007-01-09
Topics: Marketing

Dr. Moira Gunn speaks with Stanford Business professor Chip Heath, who explains why urban legends grab our attention, why some ideas inspire us while others don’t, and how to craft your message so it sticks with people.


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This program is from our Tech Nation series.

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